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Great Ohio American Logistics

Great Ohio American Logistics

Our contribution

Promotion in social networks
Attracting truck drivers
Content creation
Creation of brand design
Platforms we've worked with

About

Great Ohio American Logistics

Great Ohio American Logistics is a young company on the market, but already showing great results. We have been working with the company since May 2022.
The company has 2 offices in the states of Ohio and Florida. Fleet 25 trucks. The company positions itself as a family business. And their main principle is to create a friendly and trusting atmosphere for all their team members.

Great Ohio American Logistics

Instagram and Facebook promotion

The company works with owner-operators and team company drivers. (not solo)
The content plan includes regular posts congratulating drivers on their birthdays and family holidays. Our goal is to attract experienced drivers and suitable candidates according to the company’s policy.

For this client, we implemented a specific project — the drawing of NFT tokens, which received an excellent response from the audience and helped gain many followers on Instagram. Another big plus was that the company stood out with the trend and could hire additional truck drivers.
The concept of the feed design has been created twice. The first version had a Star Wars theme, but after analyzing the metrics, we realized that although it is unique and attractive, it is still uncommon in this industry. The second version of the design has been better perceived by subscribers and more in line with the spirit of the company.

Results of targeted advertising

As a result, we received from 400 to 500 leads per month, from which the company managed to hire 5 to 10 Team company drivers per month.
Currently, the company is not hiring truckers, as it plans to grow slowly, but continues it popularise itself in the market and social networks space.

Average cost per lead (team truck drivers questionnaire) – $6.

Main goals:

  • attract team company drivers and owner-operators;
  • increase the number of followers;
  • promote the company on Instagram and Facebook;
  • generate new leads.

Cooperation results:

  • 2,603 followers on Instagram
  • 1000 subscribers on Facebook
  • from 400 to 500 leads per month
  • around 5 team drivers and 1-2 OO hired per month

Get a personal offer

Are you looking for a reliable marketing agency to help you attract drivers for your trucking company? Look no further!
Our agency specializes in creating targeted campaigns that increase brand awareness and incentivize potential drivers to join your team. From social media advertising to loyalty programs, we have the tools and expertise to help you find the best candidates for your company. Please don't waste more time and resources on ineffective recruitment methods; let us help you build the strongest team possible. Contact us today to learn more about our services and how we can help you attract the best drivers in the industry.
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