What I do

I build driver recruitment marketing systems for U.S. trucking companies that deliver a $100 to $500 cost per hire through positioning, paid acquisition funnels and automation.

I have worked in marketing for more than nine years. Pixelco has served more than 500 carriers, from single-truck operations to fleets of a hundred, across company drivers, owner-operators, team, reefer, flatbed and specialised freight.

The SLTM™ methodology

Most recruiting frameworks describe what the company does: post the job, screen candidates, build an offer, close the position. That works where candidates outnumber jobs. Trucking is not that market.

A driver changing carriers is not making a consumer decision. He already has a job, imperfect but familiar. To leave, he has to convince himself the new place will be safer, not merely better. Strategic Logistics Talent Marketing starts there.

The 5B Framework™ sets out the five barriers a driver clears before he becomes a stable member of a team:

Be Seen.

He cannot consider a carrier he has never heard of

Be Real.

Before he reads the offer he decides whether a real operation stands behind it

Be Relevant.

Does this fit his lanes, his schedule, the stage of life he is in

Be Trusted.

Is this worth risking the job he already has

Be Worth Staying For.

Did the carrier keep its word in the first thirty days