Case studies
Accounts we run, written up with the numbers from our own ad accounts: what a lead cost, what a hire cost, and what we did to get there.
Case study
$685 a hire
Pickup Master Logistics: owner-operators for car hauling at $685 a hire
Two years of Meta ads for a pickup truck car hauler: 10 owner-operators hired last quarter at $684.70 of advertising each, and 293 leads at $23.37.
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Case study
$306 of advertising per hire
Full marketing for Delo Trans: how to build a steady flow of drivers into a trucking company
Four channels built over four years for one carrier: 2,287 driver applications in a quarter at $22.86 each, $306 of advertising per driver hired, and what it takes to start.
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Case study
$456 a hire
Social media & Meta ads for STL Truckers: 13 drivers hired at $456 each
One quarter for STL Truckers: 419 company driver applications at $14.14 each, and four reasons the cost per application and per hire drops when the account runs with the ads.
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Case study
$8 a lead
Truck parking platform: 1817 leads at $8 each
Four months of Meta ads for ParkMyTrucks: what a lead cost on each capture point, what the 913 advertising leads were, and what we ran.
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Case study
$898 a hire
Flatbed driver recruiting cost: 47 hires at $898 each
One quarter on one Meta ads account for Drivers Hub: 2041 leads, 47 drivers seated, and why the cost per lead came in 40 percent under what the mix predicted.
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Social media content
Instagram and Facebook content we produce for carriers and trucking vendors. Live feed example: @pixelco.trucking.