Case study · Meta Ads management
368 owner-operator and CDL-A driver leads with Meta Ads for Deload Logistics LLC
Deload Logistics LLC, a Cincinnati carrier, needed owner-operators for Amazon Freight and experienced OTR company drivers, and started with an ad account that had no history. Pixelco took over the whole Meta Ads side: the offer, the account, the funnels, the forms, 390+ creatives and daily management. In 11 weeks that brought 368 leads, 93% of them with 2+ years of CDL-A.
Two roles, two funnels, forms that screen before the recruiter calls, numbers in every ad and 390+ creatives tested. The account was managed every day and restructured once the data came in, which keeps a verified lead at about $25.
368 leads in 11 weeks from an account with no history
Every figure comes from Deload Logistics LLC’s own Meta Ads account, which Pixelco manages.
Owner-operator and CDL-A company driver leads in 11 weeks, from a Meta Ads account launched on 24 August 2026 with zero history.
with 2+ years of CDL-A experience
cost per lead with a verified phone number
click-through rate on the best campaign
first leads after launch
Every lead has a verified phone number
Each driver confirmed the number with a one-time code before the form went through. That makes a lead about three times more expensive, and it is worth it: fake and mistyped numbers never reach the recruiter, and every lead is a working number of a driver who meant to apply.
- Volume grew every month: 125 leads in September, 141 in October.
Deload Logistics LLC and its two offers
Deload Logistics LLC is a growing carrier from Cincinnati, Ohio, with a modern fleet. It hires for two roles, and each one needed its own advertising.
Owner-operators, Amazon Freight A+ Power Only
- $12,000 to $14,000 weekly gross
- 6% dispatch fee, the driver keeps 94%
- Power Only, drop and hook
- Fuel discounts, 24/7 dispatch
- 2 years of CDL-A minimum
CDL-A company drivers, solo OTR
- Dry van, solo OTR, about 3 weeks out
- $4,000 to $6,000 weekly net, $3,000 even on a slow week
- Up to $0.80 CPM or 30% of the total gross
- 2023 to 2027 Volvo and Freightliner trucks
- 2 years of CDL-A minimum
Not anyone with a CDL: the drivers Deload was after
Deload Logistics LLC hires experienced drivers with clean records and owner-operators with modern trucks. The account was built to reach exactly them from the first day.
A launch from scratch
A brand-new ad account, set up and trained by our team from day one.
2+ years of CDL-A
Only drivers with real experience behind the wheel.
Clean record
No SAP program and no major violations.
Owner-operators with modern trucks
Amazon Freight A+ Power Only needs equipment recent enough to qualify.
3 weeks out
Drivers ready for long OTR runs.
Stand out in the feed
Ads that experienced drivers stop for among all the “Now hiring CDL-A” posts on Facebook and Instagram.
What Meta Ads management included
Pixelco ran the account end to end. The carrier filled in the brief once and received leads; everything between those two points was on our side.
1. Brief and offer
Pay, equipment, lanes and requirements for each role, turned into a driver profile: what this driver earns elsewhere, what he checks first and what makes him apply.
2. Ad account from zero
A new account set up under Meta’s employment special ad category, with targeting built inside its limits rather than around them.
3. Two roles, two funnels
An owner-operator is choosing a business arrangement, a company driver is choosing a job. Each got its own campaigns, creatives, copy and form.
4. Forms that screen
Meta instant forms with qualifying questions, so the recruiter knows whether a driver fits before the first call.
5. Volume and qualified campaigns
One keeps the pipeline full, the other is tuned for the strongest applicants. The carrier always has both.
6. Daily management
Every campaign checked every day: weak ads cut within days, budget moved to the ones that bring qualified leads.
- What is your CDL-A experience?
- Are you part of a SAP program?
- Do you have any major violations?
- Are you OK with OTR, 3 weeks on the road?
- Owner-operators: what year is your truck?
390+ ad variations in 11 weeks
Meta now uses the creative itself to find the audience, so an account needs many genuinely different ads, not three versions of one. Every Deload creative leads with numbers a driver can check.
New creatives go live in batches. Within days the weak ones are switched off and the budget moves to the ads that bring qualified drivers, not just the cheapest clicks.
The drivers the carrier was looking for
The screening questions did their job: the leads matched the requirements, so the recruiter spent the day on drivers who fit.
93%
with 2+ years of CDL-A experience
98%
with at least 1 year of CDL-A
99%
not in a SAP program
1–2 weeks
most applicants ready to start this week or within two
Owner-operators came with their own trucks, most of them 2019 to 2020 or newer.
What you get when Pixelco runs your Meta Ads
The same setup Deload Logistics LLC got, built for your offer and your hiring requirements.
Before launch
- A brief and driver profile for every role you hire
- Ad account setup under the employment special ad category
- Separate funnels for company drivers and owner-operators
- Instant forms with your screening questions and phone verification
After launch
- New creatives every month, with the numbers from your offer
- Daily campaign management and budget moves
- Offer changes live within 24 hours
- Reporting on leads, cost per lead and lead quality by campaign
The full process, step by step, is on our Meta Ads driver recruiting page.
Frequently asked questions
How much does a CDL-A driver lead cost with Meta Ads?
For Deload Logistics LLC a lead costs about $25 with a verified phone number, 2+ years of CDL-A and no SAP required.
How fast does a new ad account start bringing driver leads?
Here the first leads came in the first week, on an account with no history. Cost per lead comes down as the account collects data.
Can Meta Ads bring owner-operator leads?
Yes, with a separate campaign. Owner-operators respond to weekly gross, the dispatch fee, the freight and the truck requirements, stated as numbers.
Will Meta Ads bring unqualified drivers?
Screening questions on the form filter them out. For Deload Logistics LLC, 93% of leads had 2+ years of CDL-A experience and 99% were not in a SAP program.
What does Pixelco do in Meta Ads management?
The brief and offer, ad account setup, separate funnels and forms for each role, creatives, daily campaign management and reporting. The carrier fills in the brief and its recruiters call the leads.
Need owner-operators or CDL-A drivers?
Tell us who you hire and what you offer. We will show you how we would run your Meta Ads and what a lead would cost.
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