Case study · Meta Ads management
20+ drivers hired every month at $213 each: Meta Ads for Alif Uz Corp since 2022
Alif Uz Corp is a US carrier hiring lease operators, company drivers and owner-operators. Pixelco has run its Meta Ads since 2022, and every month the ads bring 20+ hired drivers at about $213 each. A staffing agency would bill at least $10,500 for one of them.
A separate campaign for every position, ads with pay in the headline, and tracking from lead to hire. The result, month after month since 2022: 20+ drivers at about $213 each.
20+ drivers every month at $213 each
Pixelco has run Alif Uz Corp’s Meta Ads since 2022. Every month the carrier hires 20+ lease operators, company drivers and owner-operators from these ads, at about $213 in advertising per hired driver.
Advertising per hired driver, across lease operators, company drivers and owner-operators.
drivers hired every month
per hired driver
positions: lease operators, company drivers, owner-operators
working together since
A staffing agency charges $10,500 to $17,500 per placed driver, a flat-fee recruiter $1,250 to $3,500. With Meta Ads, Alif Uz Corp pays about $213 per hire, month after month. See what it costs to hire a truck driver.
About Alif Uz Corp
Alif Uz Corp is a US carrier that grows its fleet with three kinds of drivers. Each has its own ads, its own form and its own cost per hire.
Lease operators
Solo and team drivers who lease a truck and run dedicated lanes with steady freight: up to $12,000 a week gross solo and fuel discounts of $0.30 to $0.45 a gallon.
Company drivers
Solo and team drivers paid per mile on company trucks.
Owner-operators
Drivers with their own truck who lease on to the carrier.
What lease operators and owner-operators get
Drivers decide on numbers, and Alif Uz Corp gives them strong ones: 88% of the gross, dedicated lanes with steady freight six days a week, and a clear path to owning the truck.
$500 bonus at $50,000 gross
A one-time performance bonus when the driver reaches $50,000 cumulative gross.
5% fuel discount from day one
Fuel savings start with the first load.
Path to ownership at $100,000
At $100,000 gross the lease-to-purchase program opens, so a lease operator can own the truck.
Meta Ads for lease operator and company driver recruiting
Most drivers are on Facebook and Instagram every day, including on the road. Pixelco runs Alif Uz Corp’s whole Meta Ads account, from the offer to the weekly budget moves.
What Meta Ads management includes
1. Offer for every position
Gross, pay per mile, trucks, lanes and fuel discounts for lease operators, company drivers and owner-operators, turned into short ad messages.
2. Account setup
Campaigns under Meta’s employment special ad category, which job ads are required to use, with tracking set up from day one.
3. A campaign per position
Lease operators, company drivers, team drivers and owner-operators each get their own campaign, audience and budget.
4. Lead forms that screen
Meta instant forms ask about CDL experience, position and team or solo, so recruiters know who they are calling.
5. Dozens of creatives
New ads every month: different trucks, headlines and formats for the same offer, so Meta finds the drivers who respond.
6. Weekly optimization
Ads with expensive hires are switched off and the budget moves to the campaigns that bring signed drivers.
How creatives are tested
- One offer, many visuals: the same lease operator offer runs on a highway shot, a parked truck and a lineup of trucks, each with its own headline.
- Many at once: several versions go live in a batch, so Meta has enough to compare in the first days.
- Judged on hires: a creative stays if it brings drivers who get signed, not just cheap leads.
- Refreshed every month: winners keep running while new versions replace the ones drivers have stopped noticing.
Lease operator recruiting ads
A sample from the lease operator campaign. Lease operators compare the gross, the lanes and the fuel costs, so every version puts those three in front: dedicated lanes, up to $12,000 a week gross solo, and fuel discounts.
The same offer in different visuals. Each version is tested and the budget moves to the one that brings hires.
From lead to hire: every driver counted
Leads are cheap to count. Hires are what a carrier pays for. Pixelco and Alif Uz Corp track every campaign all the way to the signed driver.
- By position: leads and cost per lead for lease operators, company drivers, team drivers and owner-operators, side by side.
- By day: spend per day, so the budget never runs ahead of what recruiters can call.
- To the hire: the recruiters mark who was hired, and every month ends with one number: cost per hired driver.
- Next steps: each campaign is marked continue, scale or stop based on hires, not clicks.
When the budget follows hires instead of leads, cost per hire keeps falling. That is how Alif Uz Corp holds about $213 per driver with 20+ hires every month.
Meta Ads driver recruiting for your trucking company
The same setup Alif Uz Corp has, built for your positions and pay.
Before launch
- A campaign and form for every position you hire
- Ad account setup under the employment special ad category
- Creatives with your pay, trucks and lanes
- A shared tracker from lead to hire
Every month
- New creatives
- Weekly optimization and budget moves
- Reporting on leads, hires and cost per hired driver
- Campaigns scaled where hires are cheapest
More cases
$317 a hireSam Auto Trans: company drivers hired at $317 each
$720 a hireAral Cargo: 16 owner-operators hired at $720 each
The full process is on our Meta Ads driver recruiting page.
Driver recruiting cost questions
How much does it cost to hire a driver with Meta Ads?
For Alif Uz Corp, about $213 in advertising per hired driver, with 20+ lease operators, company drivers and owner-operators hired every month.
Can Meta Ads recruit lease operators?
Yes. Alif Uz Corp runs a separate lease operator campaign for solo and team drivers, with dedicated lanes, up to $12,000 a week gross solo and fuel discounts in the ad. Lease operators are one of its largest groups of monthly hires.
How do you track cost per hired driver?
Every campaign is tracked from lead to hire: leads and cost per lead by position, spend per day, and the hires recruiters mark. The month ends with cost per hired driver.
How long has Pixelco worked with Alif Uz Corp?
Since 2022. Pixelco runs Alif Uz Corp’s Meta Ads for lease operators, company drivers and owner-operators.
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