Case study · Meta Ads, SMM and logo
Company drivers hired at $317 each: Meta Ads and social media for Sam Auto Trans
Sam Auto Trans runs OTR dry van freight on 2023 to 2026 trucks and hires OTR company drivers, solo and team. Pixelco has worked with it since July 2023. In February 2024 alone, Meta Ads brought 787 applications and 7 OTR company drivers hired at $317 each. Behind that: Meta Ads for every position, recruiting creatives, the Instagram and Facebook candidates check before they apply, and the logo and brand identity behind all of it.
7 OTR company drivers hired in one month at $317 each, from 787 applications. Separate campaigns for solo and team drivers, pay in every ad headline, and an Instagram with the team on camera. The client’s verdict: five stars.
What a hired driver cost: $317
February 2024 results from Sam Auto Trans’s Meta Ads account, which Pixelco manages. Hires are reported by the carrier.
Advertising per hired OTR company driver: a $2,218 Meta Ads budget, 787 applications, 7 drivers signed.
OTR company drivers hired in a month
driver applications
per application
Meta Ads budget for the month
A staffing agency charges $10,500 to $17,500 per placed driver, a flat-fee recruiter $1,250 to $3,500. See what it costs to hire a truck driver.
About Sam Auto Trans
Sam Auto Trans is a US carrier running OTR dry van freight on 2023 to 2026 Freightliner and Volvo trucks. Pixelco has run its Meta Ads and social media since July 2023, bringing in OTR company drivers, solo and team.
Company drivers, solo and team
- Solo: $0.65 to $0.70 per mile on loaded and empty miles
- $2,500 to $3,200 net a week
- Team CDL-A: $0.85 to $0.95 CPM, based on driving record
- 2023 to 2026 Freightliner and Volvo trucks, dry van trailers
- Clean inspection bonus up to $300
- Minimum 2 years CDL for solo, 1 year for team
Sam Auto Trans review: five stars for Pixelco
After more than two years together, the Sam Auto Trans team left Pixelco a five-star review.
“Excellent marketing service. The team did a great job managing my social media accounts, improving engagement, and keeping content consistent. Very professional, responsive, and easy to work with. I’m satisfied with the results and would recommend them.”
Sam Auto TransClient since July 2023Meta Ads for OTR company driver recruiting
Most drivers are on Facebook and Instagram every day, including on the road. Meta Ads put Sam Auto Trans’s open positions in front of them.
Account setup
Campaigns run under Meta’s employment special ad category, which job ads are required to use.
Solo and team campaigns
Solo and team company drivers each get their own ads, audience and form, with the pay and requirements for that position.
Pay in the headline
Cents per mile on loaded and empty miles, weekly net pay and truck years, the things a driver compares first.
Weekly optimization
Ads with fewer applications are switched off and the budget moves to the ones bringing candidates.
OTR company driver recruiting ads for dry van OTR
Story and reel formats, where drivers spend most of their time. Each ad leads with pay: cents per mile on loaded and empty miles and weekly net.
Team CDL-A at $0.85 to $0.95 CPM, solo company drivers at $0.65 to $0.70 per mile and $2,500 to $3,200 net a week, 2023 to 2026 trucks.
Beyond drivers: dispatcher recruiting ads
Besides drivers, Pixelco also helped Sam Auto Trans find dispatchers for its office. Dispatchers read ads differently from drivers: they look for salary, the broker network and the team. Every ad lists the requirements so only experienced dispatchers apply.
Social media management for a trucking company
Before drivers apply, they open the company’s Instagram and Facebook. Pixelco runs Sam Auto Trans’s profiles in its orange brand style, with real people, real trucks and real pay.
The team on camera
Meet our team, behind the scenes and the top questions to the safety manager, so candidates see who they will work with.
Pay and offers
Get 85% of the gross, $8,000 to $10,000 per week, safety bonuses: the numbers drivers look for.
Trucks and freight
The Freightliner Cascadia 126 and Volvo VNL fleet, and the major brokers Sam Auto Trans works with.
Reasons to join
5 reasons to join us, build your career at Sam Auto Trans, and hiring posts with contacts.
Trucking company logo and brand identity
We also designed the Sam Auto Trans logo: a bold SAM monogram built from horizontal bars, in bright orange, with SAM AUTO TRANS underneath. It works on the trucks, the uniforms and every post and ad. The brand type is HK Grotesk Wide.
The full logo and brand identity project is on Behance. See also our trucking company logo design case for AKA Cargo Inc.
Meta Ads and social media for your trucking company
The same setup Sam Auto Trans has, built for your positions and pay.
Meta Ads
- A campaign for every driver position you hire
- Employment special ad category setup
- New creatives every month with your pay and trucks
- Weekly optimization and reporting
Social media management
- A monthly content plan in your brand style
- Posts, reels and stories
- Team and driver content
- Hiring posts with your contacts
More on each service: social media management for trucking companies and Meta Ads driver recruiting.
Company driver recruiting questions
How much does it cost to hire a company driver with Meta Ads?
For Sam Auto Trans, $317 in advertising per hire: a $2,218 budget in February 2024 brought 787 applications and 7 OTR company drivers signed.
What should a company driver recruiting ad include?
Pay per mile, weekly net pay, the truck years and models, CDL experience required and any bonuses. Sam Auto Trans ads show $0.65 to $0.70 per mile, $2,500 to $3,200 net a week and 2023 to 2026 trucks.
Why should a trucking company run social media?
Drivers check a carrier’s Instagram before they apply. Team content, reasons to join and hiring posts show a stable company and make the ads bring more applications.
How do you recruit OTR company drivers with Meta Ads?
Run separate campaigns for solo and team drivers, put pay per mile, weekly net and truck years in the ad headline, and use story and reel formats. Sam Auto Trans ads lead with $0.65 to $0.70 per mile and $2,500 to $3,200 net a week.
How long has Pixelco worked with Sam Auto Trans?
Since July 2023. Pixelco runs Sam Auto Trans’s Meta Ads and social media and also designed its logo and brand identity.
What does social media management for a trucking company include?
For Sam Auto Trans: Instagram and Facebook profile design, highlights, a monthly content plan with team, pay, trucks and hiring posts, and reels with real people.
Can Meta Ads recruit dispatchers as well as truck drivers?
Yes. Sam Auto Trans runs a separate funnel for dispatchers, with salary, experience, broker network and languages in the ad, next to its company driver campaigns.
Hiring OTR company drivers?
Tell us who you hire and what you pay. We will show you how we would run your Meta Ads and social media.
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