Service · Social media management
Social media management for a trucking company: content every week on Instagram and Facebook
Published 14 October 2026 · by Yana Narynska, COO, Pixelco
A driver checks your page before he applies, and he keeps checking it while he decides. Social media management is that page kept working every week: the plan, the filming, the editing, the posting. From $1,000 a month.
This page is the service itself. What we do every month, where the content comes from, what it looks like in a real account, and what each package costs.
What this service is for
You want drivers to know the company before they see an ad from it, and to find something alive when they look it up afterwards. This service keeps Instagram and Facebook working every week: we plan the month, write what gets filmed, finish the material and post it. Your office shoots what only your office can shoot, and the rest is on us.
It is not the one-time build. That one hands you a finished profile and ends. This one keeps going, and it is paid monthly.
Social media management
$1,000 to $2,200 a month
- 2 to 6 posts and 2 to 6 story days a week, by package
- Content plan, trend research, scripts for office and drivers
- Filming guidance, editing, graphics, captions, posting
- Roughly 80 percent video, 20 percent graphic
Instagram and Facebook branding
$1,000 once
- Instagram and the Facebook page, set up and designed
- 12 designed posts and 40 highlight stories
- Highlight covers, story templates, bio and offer copy
- Brand colors, fonts and logo lockups, yours afterwards
| Social media management | One-time branding | |
|---|---|---|
| What it buys | A brand that keeps growing | A page that converts ad traffic |
| Price | $1,000 to $2,200 a month | $1,000 once |
| New content | 2 to 6 posts and 2 to 6 story days a week | 12 posts and 40 stories, once |
| Who posts | We do | You, on your templates |
| Pick it when | You are in this for the long run and want applications coming in on their own | You are paying for clicks today and the profile is letting them down |
Pixelco rates, 2026. The two go together: the build first, management after.
Why the account decides what the ad costs
Meta ads run inside Instagram and Facebook. Between the ad and the application form the driver taps the page, and what he finds there answers a question the ad has no room for: is this a company or a phone number.
That is the whole reason a carrier pays for content. The account is the proof layer, and an empty one makes every click you already bought work harder. On one carrier account that we both run ads for and post on, a quarter ended with 13 drivers hired at $456 each: the STL Truckers case.
What a driver checks first, and in what order, comes out of our own SLTM™ methodology: he checks the company before he checks the job.
How the work runs, step by step
Every month runs the same six steps, in this order. The plan is written first and the posting comes last, so nothing gets filmed without a reason and nothing waits on someone in the office remembering to publish it.
1
Content plan for the month
What goes out, in what order, and what each post is for. Written before anything is filmed, so nothing is invented on a Friday.
2
Trend research
What is working in trucking right now and what the audience is already watching, picked over for the formats that fit your company.
3
Scripts for the office and the drivers
What to say, who says it and how long it runs. Your people get a script, not a request to improvise.
4
Filming guidance and production
How to shoot it on a phone, and then the editing, the cuts, the sound and the subtitles done here.
5
Design and captions
Graphics in your identity, text under every post, and the same look across Instagram and Facebook.
6
Posting and scheduling
Published on the days the plan says, in the feed and in stories, without anyone in the office remembering to do it.
Roughly 80 percent video and 20 percent graphic, crossposted to Facebook.
Where the content comes from
Office
What the company sees
Top grosses and loads, podcasts, calls with drivers, the real operational moments. Filmed where the work happens.
Drivers
What the road sees
Situations on the road, home time, a day in the life, quick check-ins. Shot by drivers on their phones, finished here.
Studio
Graphic and animated
Pay structures visualized, explanations animated, the formats that travel in the feed right now.
What it looks like in the account
Instagram insights from the Delo Trans account, September 2026. Everything here is crossposted to Facebook.
These are also the assets the paid side runs on. A reel that earns 110 shares on its own is the creative we put budget behind, and the drivers who already watched it are the cheapest audience to reach again.
Nine years. 500+ trucking companies. One industry.
We do not run restaurant ads between trucking clients. Every account in our portfolio is a carrier, a broker or a company that sells to them, and running trucking accounts is what 9+ years and more than 500 companies went into learning.
Which is why your content plan does not start at zero. What a driver stops on and what he scrolls past, which shoot is worth an hour of the office’s time, what a reel has to say in its first second: we learned it on these accounts. Yours starts from there.
The three packages
$1,000a month
Two touches a week, every week.
- 2 posts a week
- 2 story days a week
- Monthly content plan
- Trend research
- Scripts for the office
- Editing, design, captions and posting
$1,600a month
Twice the output, drivers on camera too.
- 4 posts a week
- 4 story days a week
- Monthly content plan
- Deeper trend research
- Scripts for the office and the drivers
- Production adapted for each platform
- Everything in Foundation
$2,200a month
Six touches a week and one brand tone.
- 6 posts a week
- 6 story days a week
- Advanced plan, built on what performed
- Deeper trend research
- Scripts for the office and the drivers
- Production adapted for each platform
- Everything in Momentum, refined on results
Pixelco rates, 2026. Instagram and Facebook both, on every package.
What it costs
$1,000, $1,600 or $2,200 a month, by how much goes out every week. No setup fee on top, and the account stays yours.
Two things sit outside this service. The one-time build, $1,000, if the page is not set up yet. And Meta ads, $2,000 a month with the media budget paid straight to Meta, if you want paid reach on top of the organic.
Frequently asked questions
What does $1,000 a month actually buy?
Two posts and two story days a week, with the month planned, the trends researched, the scripts written for the office, the editing, the graphics, the captions and the posting. Four posts and four story days a week is $1,600, six and six is $2,200.
Do you film the videos yourselves?
The filming happens where the work happens: your office and your drivers. We write the script, say what to shoot and how, and then take the raw footage and finish it. Nothing waits on a film crew flying in.
Do I have to be on camera?
No. Part of the content comes from drivers, part is graphic and animated, and the office can stay behind the camera.
We already run Meta ads. Why pay for this too?
Because the driver checks the page between the ad and the form. An account with nothing on it makes every click you already paid for work harder. What that looks like on one account is in the STL Truckers case.
What if the account is empty right now?
Then the one-time build comes first: the profile set up, designed and filled for $1,000, and the weekly work starts on a page that already looks like a company.
Want the account working every week?
Get in touch and we will walk you through the process step by step and run an audit for you.
Book a call