Service · Instagram and Facebook branding for ads
Instagram and Facebook branding for a trucking company, built for your ads
Published 13 October 2026 · by Yana Narynska, COO, Pixelco
A driver taps your ad, then opens your page before he fills in anything. This service packages that page, on Instagram and on Facebook, in one go: the look, the grid, the highlights and the text. $1,000, once.
This page is the service itself. What you get, what it looks like finished, what it costs, and what it does not cover.
What this service is for
You are about to advertise, or you already are, and the pages a driver opens after the ad are not ready for him. Meta ads run in both Instagram and Facebook, so this service packages both in one go: set up, designed, filled and handed over. One payment, and the accounts are yours with the files.
It is not social media management. The one-time build gives you a finished profile. Management is what keeps going every week after that, and it is a separate monthly service.
Instagram and Facebook branding
$1,000 once
- Instagram and the Facebook page, set up and designed
- 12 designed posts and 40 highlight stories
- Highlight covers, story templates, bio and offer copy
- Brand colors, fonts and logo lockups, yours afterwards
Social media management
$1,000 to $2,200 a month
- 2 to 6 posts and 2 to 6 story days a week, by package
- Content plan, trend research, scripts for office and drivers
- Filming guidance, editing, graphics, captions, posting
- Roughly 80 percent video, 20 percent graphic
| One-time branding | Social media management | |
|---|---|---|
| What it buys | A page that converts ad traffic | A brand that keeps growing |
| Price | $1,000 once | $1,000 to $2,200 a month |
| New content | 12 posts and 40 stories, once | 2 to 6 posts and 2 to 6 story days a week |
| Ready in | Ready to run ads to from day one | Builds over months |
| Who posts after | You, on your templates | We do |
| Pick it when | You are paying for clicks today and the profile is letting them down | You are in this for the long run and want applications coming in on their own |
Pixelco rates, 2026. The two go together: the build first, management after.
Why the profile decides the application
Meta ads run inside Facebook and Instagram. The ad is in the feed and your profile is one tap from it, so the page is part of the advertising whether you treat it that way or not.
What he finds there answers a question the ad cannot: is this a company or a phone number. Four posts from last year, no bio, no contacts, and he is back in the feed. The same tap on a finished page and he is reading the pay.
What that page has to answer first comes out of our own SLTM™ methodology: a driver checks the company before he checks the job.
What you get for $1,000
1
Profile setup and visual identity
The profile picture, the colors, the fonts and the way they go together, set up on the Instagram account and the Facebook page.
2
12 designed posts and 40 stories
Enough to fill the grid and the highlights, so the page reads as a company that has been working, not as an account opened last week.
3
Highlight covers and story templates
The covers drawn in your identity, and templates your recruiter keeps using after we hand it over.
4
Bio, offer and call to action
Who you hire, what you pay, where you run and what to tap. Written, not left to the office.
5
The apply flow in the highlights
Hiring, the requirements and how to apply, pinned where a driver looks for them.
6
Colors, fonts and logo lockups
Yours afterwards, in files, so everything you make later looks like the same company.
One payment of $1,000, not a monthly fee. The account, the content and the files stay with you.
What it looks like finished
Two accounts we packaged, each in its own identity.
Recent work
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Full galleries on Behance.
What happens after it is built
You can start running ads to it the same day. That is the point of building it in one go: the profile is finished before the budget starts moving, not three months into it.
What it does not do is post for you. If you want something on the page every week, that is the monthly service: two posts and two story days a week at $1,000 a month, four and four at $1,600, six and six at $2,200. The one-time build and the monthly work are separate, and a lot of carriers only ever need the first one.
What it costs
$1,000, once. That is the whole build: Instagram and the Facebook page set up, designed, filled and handed over. One payment, no monthly fee, and nothing else to buy before you run ads to it.
If there is no logo yet, that is a separate job at $750 and it comes first, because the profile picture, the highlight covers and the templates are all built on it.
Frequently asked questions
What exactly do I get for $1,000?
The profile set up and designed, 12 posts and 40 stories, highlight covers and story templates, the bio and the offer written, the apply flow in the highlights, and your colors, fonts and logo lockups. It is one payment, not a monthly fee.
Do I need a logo first?
The build uses the logo you already have. If there is none, that is a separate job at $750 and it comes first, because the profile picture, the highlight covers and the templates are all built on it.
I already have an Instagram. Do we start over?
No. The account stays yours, with the same handle and the same followers. What changes is the look, the text and what sits on the grid.
Do you post for me after that?
Not in this service. The one-time build hands you a finished profile. Posting every week is the social media management service, from $1,000 a month.
Can I run ads to it straight away?
That is what it is built for. The profile is the page a driver opens after he taps the ad, so it is finished before the advertising starts, not after.
Want the profile ready before the ads start?
Get in touch and we will walk you through the process step by step and run an audit for you.
Book a call