Case study · Meta Ads and SMM
TMS software marketing: 7 new clients in one month at $256 each for QuickManage
QuickManage is a TMS for US trucking companies. Pixelco runs its Meta Ads and Instagram: offer, campaigns, ad creatives, posts, reels and highlights. In the first month this brought 7 new clients on a $1,795.13 ad budget, a customer acquisition cost of $256.
Meta Ads showed fleet owners specific problems QuickManage solves. The Instagram profile answered their questions with product posts, reviews and reels. Result: 7 paying clients in one month at $256 each.
Customer acquisition cost: $256 per TMS client
In one month of Meta Ads, QuickManage signed 7 new trucking companies on a $1,795.13 budget. Spend is taken from the ad account Pixelco manages; new clients are reported by QuickManage.
Cost to acquire one paying client for QuickManage TMS: $1,795.13 in Meta Ads spend divided by 7 new clients.
trucking companies signed up
customer acquisition cost
Meta Ads budget
from launch to 7 clients
- Meta Ads brought fleet owners and dispatchers to QuickManage.
- Instagram with product posts, reels and carrier reviews helped them decide to sign up.
About QuickManage TMS
QuickManage is a transportation management system for US trucking companies. Dispatch, drivers, fuel, payments and reports work in one system, and drivers use the QM Driver mobile app.
What the TMS does
- Keeps the whole operation in one system
- Automatic dispatch
- Fuel expense control
- QM Driver app for trips, status, BOL and payments
- Data migration from the previous system
Who buys it
- Owners of small and mid-size trucking companies
- Fleet managers and dispatchers who choose the software
- Carriers on another TMS who want to switch
Getting trucking companies to switch their TMS
A carrier changes its TMS rarely and after careful comparison. QuickManage needed sign-ups from fleet owners and a brand presence that earns their trust before the first demo.
Reach decision makers
Ads aimed at owners and fleet managers, with messages about costs, dispatch and control over the operation.
Concrete savings
Fuel prices, wrong addresses and hours spent switching between programs, shown in figures carriers know from their own work.
Trust before the demo
Carrier reviews, the team on camera and a clear answer about data migration.
Meta Ads for TMS software
Pixelco ran QuickManage’s Facebook and Instagram ads end to end.
1. Offer and audience
Each benefit of the TMS turned into a short message for one problem: fuel, dispatch, scattered systems.
2. Campaigns for sign-ups
Campaigns optimized for sign-ups and demo requests from trucking companies.
3. Ad creatives
Reels and static ads in the QuickManage style, one problem per ad.
4. Weekly optimization
Ads with a high cost per sign-up switched off, budget moved to the ones bringing clients.
Social media management for a TMS company
Fleet owners who click an ad look at the Instagram profile before they book a demo. Pixelco built QuickManage’s profile around the questions they ask at that point.
Visual style
Glass 3D shapes based on the QuickManage logo, used across posts, reels and highlights.
Product posts
Lowering fuel expenses, one system for the whole business, automatic dispatch, the QM Driver app.
Reviews and buyer questions
Carrier reviews and a post on how hard migration really is.
The team on camera
Reels with the QuickManage team, including the Central Asian Business Expo.
Instagram posts and reels for trucking software
Each post and reel covers one problem a trucking company has and the QuickManage feature that solves it.
The ads bring fleet owners to QuickManage. Product posts, reviews and reels on the profile answer their questions, so more of them sign up after the first visit.
TMS software marketing with Pixelco
Pixelco runs Meta Ads and social media for software and service companies that sell to US carriers.
Meta Ads
- Offer and audience built around your buyer
- Campaigns for sign-ups and demo requests
- New creatives every month
- Weekly optimization and reporting on cost per client
Social media management
- A visual style for your brand
- Posts, reels and stories on a monthly content plan
- Content from reviews, buyer questions and product features
- Highlights and a profile ready for visitors from ads
Read more about Facebook ads for trucking services and social media management for trucking companies, or see all marketing services for trucking vendors.
TMS marketing questions
How much does it cost to acquire a client for TMS software?
For QuickManage TMS, $256 per client with Meta Ads: $1,795.13 in ad spend and 7 new trucking companies in one month.
How do you market a TMS to trucking companies?
Target owners, fleet managers and dispatchers on Facebook and Instagram with ads about specific problems such as fuel costs, dispatch errors and scattered systems. Back the ads with an active Instagram profile showing the product, reviews and the team.
Do Meta Ads work for trucking software?
Yes. Fleet owners and dispatchers use Facebook and Instagram every day. QuickManage got 7 paying clients in the first month on a $1,795 budget.
Why combine social media management with Meta Ads?
A carrier checks the company profile before booking a demo. Product posts, carrier reviews and reels with the team help that visit end in a sign-up.
What does Pixelco include in social media management?
A visual style, a monthly content plan, posts, reels, stories and highlights, plus content built from reviews and buyer questions.
Selling software to trucking companies?
Tell us about your product and your buyers. We will show you how we would run your Meta Ads and social media.
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