Case study · Meta Ads management
12 company drivers hired at $84.89 each: Meta Ads for Top US Logistics
Top US Logistics LLC hires company drivers. Pixelco ran its Meta Ads with separate English and Spanish campaigns, screening forms and weekly optimization. The result: 428 leads, 12 drivers hired at $84.89 each, and a five-star review from the CEO.
Two campaigns, English and Spanish, with forms that screen and budget moved weekly to what brings hires. Result: 12 company drivers at $84.89 each. A staffing agency would bill at least $10,500 for one.
12 company drivers hired at $84.89 each
Figures from Top US Logistics’ Meta Ads account, which Pixelco manages. Hires are reported by the carrier.
Advertising per hired company driver: 428 leads at $2.38 each, 12 drivers signed.
company drivers hired
driver leads
per lead
languages: English and Spanish
A staffing agency charges $10,500 to $17,500 per placed driver, a flat-fee recruiter $1,250 to $3,500. Top US Logistics paid under $85 in ads per hire. See what it costs to hire a truck driver.
Review from Nadya Kore, CEO of Top US Logistics
After the campaign, the CEO of Top US Logistics left Pixelco a five-star review.
“PixelCo transformed our driver recruitment. More leads, better results, and real hires. Highly recommend!”
Nadya KoreCEO, Top US Logistics LLCWhy Meta Ads work for hiring company drivers
Most drivers are on Facebook and Instagram every day, including on the road. Meta Ads reach them before they start searching job boards, and they apply in two taps. More on the setup in our guide to Facebook ads for truck driver recruiting.
Drivers are already there
Company drivers scroll Facebook and Instagram daily, at home and at truck stops.
Reach drivers who are not looking
An ad reaches a driver while they are still with another carrier, before they post a resume anywhere.
Apply in two taps
A Meta instant form fills in their name and phone, so they apply without leaving the app.
English and Spanish campaigns for company drivers
Many experienced CDL-A drivers in the US speak Spanish first. Top US Logistics reached them in their own language, next to the English campaign.
English campaign
- Ads and form in English
- Pay, trucks and home time in the headline
- Its own audience and budget
Spanish campaign
- Ads and form fully in Spanish
- Reaches drivers other carriers miss
- Brought the largest share of leads at the lowest cost
What Meta Ads management includes
Pixelco runs the whole account. The carrier tells us who it hires and what it pays; we deliver drivers who are ready to talk.
1. Offer and driver profile
Pay, trucks, lanes and home time turned into the arguments company drivers respond to.
2. Account setup
Campaigns under Meta’s employment special ad category, which job ads are required to use, with lead tracking from day one.
3. Campaign per audience
Separate campaigns for English and Spanish speaking drivers, each with its own budget and form.
4. Creatives every month
Several versions of the same offer: different faces, headlines and formats, so Meta finds who responds.
5. Lead forms that screen
Questions about CDL experience, record and start date, so recruiters call the right drivers first.
6. Weekly optimization
Budget moves to the ads where drivers get hired, with a report on leads, cost per lead and hires.
$117 a hire
$330 a hire
$213 a hire
$317 a hireCompany driver hiring questions
What is a good cost per hire for truck drivers?
With Meta Ads, Top US Logistics paid $84.89 in advertising per hired company driver. A staffing agency charges $10,500 to $17,500 per placement, a flat-fee recruiter $1,250 to $3,500.
Should trucking companies run recruiting ads in Spanish?
Yes. Many experienced CDL-A drivers speak Spanish first. Top US Logistics ran a Spanish campaign next to the English one and got the largest share of its leads from it.
How many leads does it take to hire a company driver?
For Top US Logistics, 428 leads turned into 12 hires, about one hire for every 36 leads.
What does Pixelco do in Meta Ads management?
The offer and driver profile, account setup under the employment special ad category, campaigns per audience, monthly creatives, screening lead forms, weekly optimization and reporting.
Need company drivers?
Tell us who you hire and what you pay. We will show you how we would run your Meta Ads to reach your goal.
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