Case study · Meta Ads management
11 owner-operators hired in one month: Meta Ads for JDM Co Freight
JDM Co Freight is a dry van carrier that grows with owner-operators. Pixelco runs its Meta Ads end to end: the offer, campaigns for OTR and regional, owner-operator creatives, screening forms and weekly optimization. In September 2024 that brought 11 signed owner-operators.
An offer that answers what owner-operators check first, separate OTR and regional campaigns, real faces in the ads, forms that screen, and budget moved weekly to what brings signed drivers. Result: 11 owner-operators in September.
11 owner-operators hired in September
In September 2024, JDM Co Freight signed 11 owner-operators with their own trucks. Hires are reported by the carrier.
Owner-operators who joined JDM Co Freight in September, all from Meta Ads.
owner-operators signed in a month
and regional dry van
weekly gross in the offer, OTR
for every owner-operator
About JDM Co Freight
JDM Co Freight is a US dry van carrier that grows with owner-operators, running both OTR and regional freight.
Weekly gross
- OTR: $8,000 to $12,000 a week
- Regional: $5,000 to $7,500 a week
- First-week bonus
What owner-operators get
- Free dry van trailer
- Free annual inspection
- Fuel card
- No escrow, no forced dispatch
- Flexible home time
Why Meta Ads work for hiring owner-operators
Owner-operators rarely browse job boards. They are already earning, and they switch carriers when a better offer reaches them. Facebook and Instagram are where that happens. More on the setup in our guide to Facebook ads for truck driver recruiting and on how to recruit owner-operators.
They are on Facebook every day
Most drivers scroll Facebook and Instagram daily, at home and at truck stops.
Reach drivers who are not looking
An ad reaches an owner-operator before they start searching, while they are still with another carrier.
Apply in two taps
A Meta instant form fills in their name and phone, so a driver applies without leaving the app.
What Meta Ads management includes
Pixelco runs the whole account. The carrier tells us who it hires and what it pays; we deliver owner-operators who are ready to talk.
1. Offer and driver profile
We study the carrier’s pay, lanes and terms and turn them into the arguments an owner-operator responds to.
2. Account and pixel setup
Campaigns under Meta’s employment special ad category, which job ads are required to use, with lead tracking from day one.
3. Campaign structure
Separate campaigns for OTR and regional owner-operators, each with its own audience, budget and form.
4. Creatives every month
Dozens of ad variations: different people, trucks, headlines and formats for the same offer.
5. Lead forms that screen
Questions about truck, trailer, experience and lanes, so recruiters call only real owner-operators.
6. Weekly optimization and reports
Budget moves to what brings signed drivers, with a report on leads and hires every week.
Building an offer owner-operators answer
An owner-operator runs a business. Before calling, they check five things, and every JDM Co Freight ad answers them up front.
- The money: weekly gross as the headline, $8,000 to $12,000 OTR and $5,000 to $7,500 regional.
- The trailer: a free dry van trailer, so a driver with only a tractor can start.
- Hidden costs: no escrow, a fuel card and a free annual inspection.
- Freedom: no forced dispatch and flexible home time, the two things owner-operators value most.
- A reason to start now: a first-week bonus.
Owner-operator recruiting ads
Real faces, real trucks and the offer in big type. Each version is tested against the others, and the budget goes to the ones that bring signed drivers.
How creatives are tested
- One offer, many faces: the same terms on different people and backgrounds, so Meta finds who responds.
- In batches: several versions launch together, so there is enough data in the first days.
- Judged on signed drivers: a creative stays if its leads become owner-operators, not just because leads are cheap.
- Refreshed monthly: new versions replace the ones drivers have stopped noticing.
Lead forms that screen owner-operators
A lead is only useful if the recruiter knows who is calling back. The form does the first screening inside the app.
- Do you own your truck?
- Do you have your own trailer or need one?
- How many years of CDL-A experience do you have?
- OTR or regional?
- When can you start?
Weekly optimization and reporting
The account is checked every week, and every decision is made on hires, not clicks.
Cut what does not hire
Ads and audiences that bring leads but no signed drivers are switched off.
Scale what works
Budget moves to the campaigns where owner-operators sign.
A clear report
Leads, cost per lead and hires by campaign, so the carrier sees what every dollar brought.
More cases
$213 a hire
$720 a hire
$317 a hire
368 leadsOwner-operator recruiting questions
How do you hire owner-operators with Meta Ads?
Show the weekly gross, trailer, escrow and dispatch terms in the ad, run separate campaigns for OTR and regional, and screen with a Meta instant form. JDM Co Freight signed 11 owner-operators in September this way.
What do owner-operators look for in a carrier?
Weekly gross, a trailer, no escrow, no forced dispatch, fuel savings and home time. Ads that answer these up front bring owner-operators who are ready to talk.
What does Pixelco do in Meta Ads management?
The offer and driver profile, account setup under the employment special ad category, campaign structure, monthly creatives, screening lead forms, weekly optimization and reporting.
How many owner-operators can Meta Ads bring in a month?
In September 2024 alone, JDM Co Freight signed 11 owner-operators from Meta Ads.
Need owner-operators?
Tell us what you offer. We will show you how we would run your Meta Ads and what an owner-operator would cost.
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