Samco Freight
Case study · Meta Ads and SMM
Meta Ads and social media for Samco Freight: owner-operator and CDL-A driver leads every day
Pixelco works with Samco Freight. For about a year we have run its Meta Ads and Instagram, and the carrier has received new owner-operator, solo and team company driver applications for dry van and reefer every day. The brand guideline, posts, stories and recruiting ads on this page are all part of that work.
A year of Meta Ads and social media for one carrier: a campaign and form for each position, pay and lanes in every ad, and an Instagram profile in one brand style. The result is a steady daily flow of driver leads, with September figures further down the page.
About Samco Freight
Samco Freight is a US carrier running OTR dry van and reefer freight. It hires owner-operators, solo and team company drivers, and reefer hazmat drivers.
Owner-operators
- 12% dispatch fee
- Average weekly gross $7,500 to $12,000
- Dry van and reefer
- Dedicated lanes nationwide
- In-house repair shop support
Company drivers, solo and team
- Solo: $0.60 to $0.70 per mile
- Team: $0.70 to $0.80 per mile
- 2 to 3 weeks out, 2 to 3 days home
- Detention $35 an hour, layover $150 a day
- Safety bonus tracked through Samsara
- Reefer hazmat positions for experienced drivers
Why a trucking company needs social media
Before drivers apply or call a recruiter, they open the company’s Facebook and Instagram. What they find there decides whether they apply.
Drivers check the carrier
An active profile with real trucks, real people and clear pay shows the company is stable and pays as promised.
Ads work better
Drivers who click a recruiting ad and land on a strong profile apply more often and write to the company directly.
Drivers come back
Followers see new positions, loads and news every week, so the company stays on their list when they decide to change carriers.
What social media management for Samco Freight includes
Pixelco runs Samco Freight’s Facebook and Instagram: the brand style, the profile, the content plan, posts, stories and highlights.
1. Brand guideline
Five brand colors, the Neue Haas Grotesk font and 3D shapes built from the eagle logo. Every post, story and ad follows it, so drivers recognize Samco Freight at a glance.
2. Profile setup
A Facebook header with a Samco truck, the recruiting phone number and email, so a driver can contact the company from the first screen.
3. Posts on a content plan
Content written for drivers: top grosses of the week, staying healthy on the road, how the company supports its drivers, five reasons to work with Samco, open positions and an introduction to the company.
4. Stories and highlights
Stories welcome new followers and list open positions. Highlights keep contacts, the team, trucks, reviews and FAQ one tap away.
Meta Ads for reefer and dry van driver recruiting
Most drivers are on Facebook and Instagram every day, including on the road. Meta Ads put Samco Freight’s open positions in front of them and collect applications through a form inside the app.
Account setup
Campaigns run under Meta’s employment special ad category, which job ads are required to use.
A campaign per position
Owner-operators, solo company drivers, team drivers and reefer hazmat drivers each get their own ads and form.
Lead forms
Meta instant forms collect contacts and separate owner-operators from company drivers, so recruiters know who they are calling.
Weekly optimization
Ads that bring few applications are switched off and the budget moves to the ones that work.
Recruiting ads for dry van, reefer and owner-operator positions
Each ad speaks to one type of driver and shows the trailer, pay and schedule up front.
A month of leads: September
Samco Freight gets new owner-operator and company driver applications every day. Here is one month, September 1 to 30, from the Meta Ads account Pixelco manages.
Owner-operator and CDL-A company driver leads for dry van and reefer in September.
owner-operator leads
company driver leads
direct messages from drivers
comments asking about the jobs
Social media management and Meta Ads for your trucking company
The same setup Samco Freight has, built for your positions and pay.
Social media management
- A brand guideline for your company
- Facebook and Instagram profile setup
- Posts, reels and stories on a monthly content plan
- Hiring posts with open positions and contacts
Meta Ads
- A campaign and form for every position you hire
- Setup under the employment special ad category
- New creatives every month with your pay and lanes
- Weekly optimization and reporting on leads by position
More on each service: social media management for trucking companies and Meta Ads driver recruiting. Other carrier cases: Aral Cargo and Deload Logistics LLC.
Trucking social media and Meta Ads questions
What does social media management for a trucking company include?
For Samco Freight: a brand guideline, Facebook and Instagram profile setup, a monthly content plan, posts, stories, highlights and hiring posts with open positions and contacts.
Why should a trucking company run social media?
Drivers check a carrier’s Facebook and Instagram before they apply. An active profile with real trucks, people and pay builds trust and makes recruiting ads bring more applications.
How do Meta Ads help recruit truck drivers?
Meta Ads show open positions to drivers on Facebook and Instagram and collect applications through an instant form. Each position, such as owner-operators or team drivers, gets its own campaign.
How do you recruit reefer drivers with Meta Ads?
Run a separate campaign and form for each reefer position, such as solo, team or hazmat, and show the trailer, pay per mile, lanes and bonuses in the ad. Samco Freight uses this setup for dry van and reefer drivers.
Can Meta Ads find owner-operators for dry van and reefer?
Yes. In September, 78 of Samco Freight’s 133 leads were owner-operators.
How long has Pixelco worked with Samco Freight?
About a year. Pixelco runs Samco Freight’s social media and Meta Ads, and the carrier receives new driver applications every day.
Hiring dry van or reefer drivers?
Tell us who you hire and what you pay. We will show you how we would run your social media and Meta Ads.
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