Case study · Meta Ads, SMM, website and logo
Meta Ads, social media, website and logo for AKA Cargo Inc: driver recruiting and trucking website design for a dry van carrier
AKA Cargo Inc runs OTR dry van freight and hires owner-operators, lease operators and company drivers. Pixelco built its brand and driver recruiting from the ground up: the logo design, the website akacargo.com, Meta Ads for every position and the Instagram that drivers check before they apply.
Meta Ads bring drivers in, the Instagram shows them a real carrier, and the website gives them every number and an Apply Now button. One brand across all three, from the logo to the last post.
About AKA Cargo Inc
AKA Cargo Inc is a US carrier running OTR dry van freight on dedicated lanes, with its own repair shop, Cincinnati Truck Repair. It hires owner-operators, lease operators and company drivers, solo and team.
Owner-operators
- Up to $12,000 gross a week
- 88% payout
- Dedicated lanes: USPS, Amazon, electronics
- $1,000 sign-on bonus
- 50% off at the in-house repair shop
Lease operators
- Brand-new 2025 and 2026 trucks
- Solo: $7,000 to $12,000 gross a week
- Team: $8,000 to $17,000 gross a week
- Lease to rent and lease to own
Company drivers
- $0.65 CPM to start, up to $0.70 with raises
- Or up to 30% of gross
- New, fully equipped trucks
- Paid detention and layover
- Clean inspection bonuses up to $500
Logo, website, Meta Ads and social media as one system
Pixelco built AKA Cargo’s brand and runs its whole driver recruiting. Each part has its own job, and together they turn a driver who sees an ad into an applicant.
The logo sets the look
One mark, palette and font for the trucks, the website, every ad and every post.
Meta Ads bring drivers
Ads for each position reach owner-operators, lease operators and company drivers on Facebook and Instagram.
Social media builds trust
Drivers check the Instagram and see real trucks, the repair shop, the office and the dispatch team.
The website closes
All pay, equipment and benefits on one page, with Apply Now and the recruiting phone on every screen.
Trucking company logo and brand identity
The work started with the brand. We designed the AKA Cargo logo: a blue wing made of three blades pointing forward, a bold AKA wordmark and CARGO INC in wide spacing. The same blue palette and shapes now run through the trucks, the website, the ads and the Instagram.
The full story of the mark, colors, type, truck wrap and business cards is in the AKA Cargo logo design case.
Trucking company website design for drivers and shippers
We designed and built akacargo.com in the AKA Cargo brand: dark backgrounds, the blue wing and bold headlines. The site speaks to two audiences, with separate paths for shippers and for drivers.
- Two paths from the first screen: For Shippers and For Drivers, so each visitor gets to their page in one click.
- Pay up front: owner-operator, lease and company driver pay shown in cards, the way drivers compare carriers.
- Apply Now everywhere: an apply button in the header and the recruiting phone next to every offer.
- Pages for shippers: About AKA Cargo, the fleet, and a freight quote form with pickup, delivery, weight and commodity.
- Benefits with real photos: the in-house repair shop, up to 50% off repairs, Motive GPS in every truck, 24/7 dispatch and dedicated lanes.
Meta Ads for owner-operator and company driver recruiting
Most drivers are on Facebook and Instagram every day, including on the road. Meta Ads put AKA Cargo’s positions in front of them and send them to apply.
Account setup
Campaigns run under Meta’s employment special ad category, which job ads are required to use.
A campaign per position
Owner-operators, lease operators and company drivers each get their own ads, audience and form.
Numbers in every ad
Weekly gross, payout, CPM, sign-on bonus and repair shop discount, the things a driver compares first.
Weekly optimization
Ads with fewer applications are switched off and the budget moves to the ones bringing drivers.
Recruiting ads for owner-operators, lease operators and company drivers
Each ad speaks to one type of driver. The pay is the headline, and the sign-on bonus, repair shop discount and phone number sit at the bottom.
Owner-operators: up to $12,000 gross a week and 88% payout. Company drivers: $0.65 to $0.70 CPM or up to 30% of gross. Lease operators: brand-new trucks with weekly gross and net.
Social media management for a trucking company
Before drivers apply, they open the company’s Instagram. Pixelco runs AKA Cargo’s profile so it shows a real, stable carrier with real people behind it.
Reels with the team
Dispatchers, drivers and the office on camera: a driver’s routine, salary day, a tour of the office, “dispatch always says the truth”.
The repair shop
Posts and reels from Cincinnati Truck Repair, the benefit owner-operators value most.
Useful content for drivers
Pre-trip inspection, passing a DOT inspection, winter driving tips, what causes most breakdowns.
Hiring content
Drivers we hire, who we’re a good fit for, our standard schedule, dedicated lanes we run, 5 reasons to switch to AKA.
The AKA Cargo Instagram: every post carries the recruiting phone or the HR email.
A website, Meta Ads and social media for your trucking company
The same system AKA Cargo has, built for your positions and pay.
Website
- Logo and brand identity, if you need one
- Design in your brand
- Pages for drivers and for shippers
- Pay, trucks and benefits for every position
- Apply form and phone on every screen
Meta Ads
- A campaign for every position you hire
- Employment special ad category setup
- New creatives every month
- Weekly optimization and reporting
Social media
- A monthly content plan
- Posts, reels and stories
- Reels with your team and drivers
- Hiring posts with your contacts
See the AKA Cargo logo design case for the brand behind this work. More on each service: social media management for trucking companies and Meta Ads driver recruiting.
Trucking logo, website, Meta Ads and social media questions
What should a trucking company website include?
For AKA Cargo Inc: separate paths for drivers and shippers, pay and equipment for every driver position, benefits with real photos, and an Apply Now button with the recruiting phone on every screen.
What pages does a trucking company website need?
Pages for drivers with pay, trucks and lanes for every position, an About page, a fleet page and a freight quote form for shippers and brokers. akacargo.com has all of them, with Apply Now on every screen.
How do Meta Ads help recruit owner-operators and company drivers?
Meta Ads show each open position to drivers on Facebook and Instagram, with the pay in the headline. Owner-operators, lease operators and company drivers each get their own campaign.
Why should a trucking company run social media?
Drivers check a carrier’s Instagram before they apply. Reels with the dispatch team, the repair shop and real trucks show a stable company and make the ads bring more applications.
Can Pixelco design the logo and build the website, ads and social media together?
Yes. For AKA Cargo Inc we designed the logo and brand identity, built the website, and run Meta Ads and social media as one recruiting system.
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